Google AdSense Policy

All publishers are required to adhere to the Google Publisher Policies and the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your website and/or disable your AdSense account at any time. If your account is disabled, then you will not be eligible for further participation in the AdSense programme.

Since we may change our policies at any time, please check here regularly for updates. In accordance with our online Terms and Conditions, it’s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorisation from Google.

Publishers may place AdSense code on pages with content in scope of the Google Publisher Restrictions, though this content will likely receive less advertising than other, non-restricted content.

Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Encouraging clicks or views (non-rewarded inventory)

Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads.

Traffic sources

Google ads cannot be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programmes, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google’s Landing Page Quality Guidelines.

Ad behaviour

Publishers are permitted to make modifications to the AdSense ad code, as long as those modifications do not artificially inflate ad performance or harm advertisers. Please see modification of the AdSense ad code for more information.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.

Site behaviour

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Deceptive site navigation

Publishers may not use deceptive implementation methods that place ads in a way that might be mistaken for menu, navigation or download links to obtain clicks or views. Bear in mind that every publisher is responsible for ensuring that their ad implementation adheres to the ad placement policies.

This includes, but is not limited to:

  • False claims of streaming content, or downloads
  • Linking to content that doesn’t exist
  • Redirecting users to irrelevant or misleading web pages
  • Other types of navigation that are designed to intentionally mislead users
  • Pages where ads are implemented in placements that are intuitively meant for navigation.

Technical requirements

To help you to provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please refer to the information below for detailed technical requirements:

  • Format requirements
    • WebView
      • AdSense for Content (AFC) and Ad Exchange (AdX) display ads are not supported by all WebView technologies. App developers wishing to monetise by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
      • Google AdMob and AdX in-app ads may be shown in an app next to a WebView as long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense programme policies.